The hidden agenda of SEM

Some websites use a vertical bar on the left side of a page instead, but this form of navigation is very mobile-unfriendly and not recommended (unless you are absolutely confident you can make it work). However, if your website not make it to the first page or even the second …

more ...

How do you feel about keyword research now?

Linking out to relevant & high authority sites helps you to boost your search engine ranking and improves your site's visibility. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. I worked with a fabulous digital agency on …

more ...

Don't try to solve the entire problem in the pitch

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. It's not just the content, but also its structure, that helps search engines decide on the results they'll …

more ...


Random musings on SEO campaigns

A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. By using internal linking strategically, you can boost the ranking of other pages …

more ...

Actionable tips on keyword research and Twitter

The first step, of course, is to build exclusively high-quality links in your profile. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There …

more ...


Facts about stickiness that will make you think twice

Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. The quality of link building services can range from old-school tactics like simple link placement (which is as likely to get …

more ...

Who else wants to be successful with javascript

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. There?s a …

more ...

Small but important things to observe about URLs

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and learn's from people's searches. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. So, what’s the truth …

more ...

How to learn about web crawlers in a few hours

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Comparison …

more ...





What are the advantages of metrics on today's web?

Keywords that have high SEO competition aren't there by happenstance. Spreading backlinks on various websites with as big DA as possible, stimulating natural traffic by social media backlinks, strengthening site positions by backlinking from GOV and EDU sites, posting informative product reviews with link to your goods – all this must …

more ...

Lessons I've learned from backlinks

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Having unrelated content in this …

more ...




Mobile-First Indexing: Fix issues around URLs

As opposed to trending topics, which can provide you with a surge in traffic for a short period. In order to fight back against this emergence, you'll either need to step up your effort to match and exceed theirs, or shift your focus to specialize in a different niche and …

more ...

Focus on ROI Instead of rankings

Sweeping changes in terminology or social interest in the wearable-computing category will trickle down to wearables that are jewelry. Post regularly and build the trust of your users with content marketing. First and foremost, it gets a user to stay on your site for longer, and increases the likelihood that …

more ...

Why most people will never be great at hits

Advertisers calculate gross rating points by multiplying a vehicle's rating by the OTS, or number of insertions of an advertisement. It's because they're almost identical to how Google considers inbound links. Clicking on a link text redirects you to a destination address which is stored in the HTML code as …

more ...

Your key to success: Google algorithms

Look at the number of domains that link to the destination page. Now we have something we can point to from Google about how to move forward after site was impacted in a negative way after a Google core update. Thin content according to Google is little or no original …

more ...


Will this page compel the audience to convert?

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It's important not to waste your time creating content for sites that won't help you rank, but how do you …

more ...

Proof That analysis Is Exactly What You Are Looking For

This is not a good situation for your website's SEO and user experience. Also, by refreshing your meta descriptions, it is possible to get more traction from social media as a result. You can re-share and grab more visibility from older posts if you perform a systematic refresh of all …

more ...

Skyscraper content is a no-brainer

On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. Social media messages can be combined with offline advertising and promotions.In the communication process, feedback takes the form of the receiver's response to the sender. Links still matter. We should just think …

more ...

Measure and Improve by paying attention to white hat SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While blogs might be a great way to position yourself as an expert, they have a way …

more ...

Maybe html will be a thing of the past

Set mobile page scaling properties on each page so your pages are mobile-friendly. It takes time for the search engine to locate the site. Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Have you ever tried to buy an …

more ...

Can keyword density really make a difference?

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It's not worth going back through your whole site or blog, but keep it in mind as you add new content. When writing an article or some …

more ...

More focus is put on metrics

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Short domain names are easier …

more ...

LSI helps search engines provide more relevant results

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. When we are happy with our titles, the other component to consider is our meta description. Content is the most important thing when it comes …

more ...

How to turn walled garden sites into success

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. While there are not any …

more ...


Reasons that marketers love comment spam

What's so important about hashtags in SEO? If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand …

more ...

The web is the new Yellow Pages

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People tend to avoid advertising if they can …

more ...

Adjust your appearance in search by utilising 301 redirects

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? If it does, you will literally be printing money. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about …

more ...


Winning marketing strategies for CTR

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. But they won't know these things right …

more ...