Measure and Improve by paying attention to white hat SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While blogs might be a great way to position yourself as an expert, they have a way …

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Maybe html will be a thing of the past

Set mobile page scaling properties on each page so your pages are mobile-friendly. It takes time for the search engine to locate the site. Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Have you ever tried to buy an …

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Can keyword density really make a difference?

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It's not worth going back through your whole site or blog, but keep it in mind as you add new content. When writing an article or some …

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More focus is put on metrics

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Short domain names are easier …

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LSI helps search engines provide more relevant results

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. When we are happy with our titles, the other component to consider is our meta description. Content is the most important thing when it comes …

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How to turn walled garden sites into success

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. While there are not any …

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Reasons that marketers love comment spam

What's so important about hashtags in SEO? If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand …

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The web is the new Yellow Pages

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People tend to avoid advertising if they can …

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Adjust your appearance in search by utilising 301 redirects

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? If it does, you will literally be printing money. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about …

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Winning marketing strategies for CTR

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. But they won't know these things right …

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A few words on blogs

The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking …

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Act responsibly

So most people don't have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. The tactic of improving your pages to earn more traffic through being more relevant …

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Clarification about link exchanges

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to …

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Establish your position regarding metrics

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. A search term can be generic, broad, specific and long tail. The key here is in building relationships and reaching out to bloggers …

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Expand your quality as necessary

When dealing with search engines, the term 'relevance' describes the extent to which the content of a website corresponds to the search term used. Click submit and see if that content appears elsewhere on your website or on the Web. Put your domain name (that's just a techie word for …

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Facts about landing pages that will make you think twice

Effective real-time marketing efforts involve careful planning and preparation in order to provide an instantaneous marketing message in response to a live event. Smaller hosting providers will often charge more for the domain name than you really need to pay. Usually, companies do not understand the importance of a newsletter …

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Have a different description meta tag for each page

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related …

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Less is always better when it comes to doorway sites

Stealth marketing uses surreptitious practices to introduce a product to individuals or fails to disclose or reveal the true relationship with the brand. Movement means making a bunch of changes to a site based on hunches. Do you review and analyze your competitor's website? You should. I do. I always …

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Make a good use of hits

Individuals do not have to type a reply or send a video - they can simply talk into their phones. That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. However, the more noticeable results that a user will see when using a Search Engine is generally the …

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More focus is put on conversion rates

Just imagine a fraction of those 14 billion searches happen for your business. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google is able to distinguish unique content from copied content, thin content, and web spam better and …

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Quality over quantity when it comes to widgets

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Reasons why you cannot fully understand link building

Backlinks are the foundation of Google's algorithm for determining a site's page rank. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Search Engine Optimization (SEO) is another …

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Search marketing implications related to link research

This would be useful to your readers and helps make your site look good in Google's eyes. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can …

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Succeeding in SEO means paying attention to organic links

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. The user value of this content is rather limited. Links are supposed to be used for "citation …

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The reason everyone loves conversion rates

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms …

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Try to Go for Longer, Scannable Posts

However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content …

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Unlocking the mystery of page rank

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants …

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Want a thriving business? Focus on dynamic pages

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. You don't have to interrupt their favorite TV show, you …

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Winning tactics for keyword research

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. Are they keywords related to my lead-generating content? When people hear "T&T," they're likely to think of dynamite rather the act of building trust and transparency with your website …

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Concentrate on actionable quality

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Advertisements and other marketing communications can first appeal to the emotions or feelings held by According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of …

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Establishment of Specifications

If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Stay on top of your SEO strategy and make sure that it is up to date. This is especially true for local and mobile …

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Go long-tail and forget html

Don't be too focused on creating backlinks, instead focus on the END Goal. Use SEO strategies to build online visibility. Consumers pay greater attention to ads using fear and are more likely to process the information conveyed, which makes it possible to accomplish an advertisement's main objective. I'm on the …

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How to deal with social media

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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