Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? If it does, you will literally be printing money. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about …

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related …

Individuals do not have to type a reply or send a video - they can simply talk into their phones. That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. However, the more noticeable results that a user will see when using a Search Engine is generally the …

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms …

A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Sometimes Google throws little wrenches into the machine. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article …

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. Are they keywords related to my lead-generating content? When people hear "T&T," they're likely to think of dynamite rather the act of building trust and transparency with your website …

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Advertisements and other marketing communications can first appeal to the emotions or feelings held by According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Note: Don't forget to update your sitemap every few months or so. It has long been understood that Google's ranking algorithm …