Your readers don't care. Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. The Yorkshire based hairdresser Lucy Hall was voted the hairstylist of the year by her clients …

Linking out to relevant & high authority sites helps you to boost your search engine ranking and improves your site's visibility. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. I worked with a fabulous digital agency on …

Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. The last thing you want in your SEO campaign is to generate a ton of traffic only to have people bounce …

Brand infringement remains both a domestic and international problem. That means fewer traffic, leads, and customers from organic (aka free) channels. However you access the internet now, you may want to think about leased line costs in the future. If Article Bank not seeing that kind of increase, then it's …

Look at the number of domains that link to the destination page. Now we have something we can point to from Google about how to move forward after site was impacted in a negative way after a Google core update. Thin content according to Google is little or no original …

When the image won't load, you'll get an image box with the alt tag present in the top left corner. Make sure they fit with the image and make the picture relevant. What are your competitors good at? Anyone, who wants to effectively market on the digital platform, essentially has …

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While blogs might be a great way to position yourself as an expert, they have a way …

Set mobile page scaling properties on each page so your pages are mobile-friendly. It takes time for the search engine to locate the site. Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Have you ever tried to buy an …

What's so important about hashtags in SEO? If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand …

So most people don't have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. The tactic of improving your pages to earn more traffic through being more relevant …

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. A search term can be generic, broad, specific and long tail. The key here is in building relationships and reaching out to bloggers …

Just imagine a fraction of those 14 billion searches happen for your business. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google is able to distinguish unique content from copied content, thin content, and web spam better and …

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. The best logos transcend cultures and can be featured around the world. Effective brands create an advantage, especially in mature markets containing fewer products or where service differences exist. Imagine having a fun-packed rockinghorses …

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. The user value of this content is rather limited. Links are supposed to be used for "citation …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. You don't have to interrupt their favorite TV show, you …