Google has a secret method of ranking websites

You want to have a site that's not riddled with messy code and images that aren't optimized. The Google Ads Keyword Planner has been mentioned several times throughout this article for good reason, it allows you to download estimated traffic for keywords users are typing into Google's search box--powerful knowledge …

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Don't try to solve the entire problem in the pitch

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. It's not just the content, but also its structure, that helps search engines decide on the results they'll …

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Random musings on SEO campaigns

A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. By using internal linking strategically, you can boost the ranking of other pages …

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Small but important things to observe about URLs

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and learn's from people's searches. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. So, what’s the truth …

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How to learn about web crawlers in a few hours

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Comparison …

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Skyscraper content is a no-brainer

On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. Social media messages can be combined with offline advertising and promotions.In the communication process, feedback takes the form of the receiver's response to the sender. Links still matter. We should just think …

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LSI helps search engines provide more relevant results

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. When we are happy with our titles, the other component to consider is our meta description. Content is the most important thing when it comes …

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How to turn walled garden sites into success

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. While there are not any …

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The web is the new Yellow Pages

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People tend to avoid advertising if they can …

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Clarification about link exchanges

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to …

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Facts about landing pages that will make you think twice

Effective real-time marketing efforts involve careful planning and preparation in order to provide an instantaneous marketing message in response to a live event. Smaller hosting providers will often charge more for the domain name than you really need to pay. Usually, companies do not understand the importance of a newsletter …

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Reasons why you cannot fully understand link building

Backlinks are the foundation of Google's algorithm for determining a site's page rank. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Search Engine Optimization (SEO) is another …

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Unlocking the mystery of page rank

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants …

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