More focus is put on metrics

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Short domain names are easier …

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Expand your quality as necessary

When dealing with search engines, the term 'relevance' describes the extent to which the content of a website corresponds to the search term used. Click submit and see if that content appears elsewhere on your website or on the Web. Put your domain name (that's just a techie word for …

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How to deal with social media

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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Use organic outreach along with SEM to make a difference

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Note: Don't forget to update your sitemap every few months or so. It has long been understood that Google's ranking algorithm …

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